Fresh artist impressions reveal the next chapter for Playford Alive, showcasing open space, wetlands and vibrant community life.
Twenty-two diverse allotments have been released - the first of five planned releases over the coming months, collectively delivering 171 new allotments to meet strong demand.
Titled “Admiral Release” these will include a comprehensive mix of block types, from compact Urban Villa to the larger Courtyards, to Traditional lots.
Peter Gatsios, Renewal SA’s Executive Director of Residential Project Delivery and Assets, said interest in affordable high-quality housing for Adelaide’s northern suburbs remains strong, and the timing of this release reflects that.
“Demand continues to be driven by limited supply and Playford Alive stands out as one of South Australia’s most affordable developments,” Mr Gatsios said.
“We’ve consistently seen strong interest from first home buyers who value both affordability and convenience, and that momentum is expected to continue throughout the eastern parcel sales campaign.”
Playford Alive’s eastern parcel will deliver more than 1,480 homes including about 1,300 individual allotments and five medium-density sites. Since the launch of sales in mid-May, nearly 80 allotments have been released to market and are now virtually sold out.
This follows the complete sell-out of the 282-allotment Newton Boulevard precinct in March, capping off a record year for Playford Alive in 2024 with a 63% increase in sales compared to the previous year.
Of the 282 Newton Boulevard sales over 60% were within the Affordable Housing cap.
Artist impression of new streetscape and homes at Playford Alive's eastern parcel
Demand is further supported by a recent City of Playford report which found that an average of 10 people move into the area each day.
Playford Alive’s eastern parcel is expected to support an average of 590 full-time equivalent jobs annually and contribute approximately $570 million to Gross State Product over the development period. It will also prioritise open space with 12.5% of the area set aside for public parks and walkways, with a minimum tree canopy target of 25%.
A collaboration between Renewal SA, the South Australian Housing Trust and the City of Playford, Playford Alive is one of Australia’s largest urban renewal projects. Since its inception, it has delivered thousands of homes and community facilities including schools, a medical centre, railway station, wetlands and parklands, a $250 million town centre and more.